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GambleAware invests £2.5m into gambling harms prevention education programme across England and Wales

GambleAware invests £2.5m into gambling harms prevention education programme across England and Wales

Funding will develop Gambling Education Hubs to prevent gambling harms in expansion of successful pilot in Scotland

  • Following a competitive tender, GambleAware is awarding £2.5m to GamCare, YGAM and partners, and Adferiad Recovery to expand The Gambling Education Hub Service across England and Wales as part of its commitment to help reduce gambling harms among young people
  • The Gambling Education Hub (The Hub) is a gambling education programme which includes toolkits, training and peer-based theatre performances, is aimed at professionals and volunteers who work with young people and families and at young people, parents and carers themselves. 
  • The expansion follows an independent evaluation[1] of the GambleAware commissioned Scottish Gambling Education Hub (The Hub) by IFF Research, which reveals success of its early intervention and prevention methods leading to dramatic improvements in gambling harms awareness and understanding
  • The Hub, which is primarily for practitioners, educators and youth workers, uses early intervention and prevention methods to reduce gambling harms among children and young people, working holistically within local communities, to promote a safer environment – especially for those most at risk

London, 21 April 2022:  GambleAware has today announced the expansion of its Gambling Education Hubs across England and Wales, following a successful pilot in Scotland. The Hubs, which help prevent gambling harms among young people through early intervention and education, resulted in 92% of practitioners from the Scottish Hub saying they felt confident in identifying the signs of gambling harm, compared to just 35% pre-training. The Hubs also resulted in more than eight in ten young people from the Scottish Hub saying they were more aware of the consequences of gambling and 84% felt confident about where to turn to for support if needed.

This investment from GambleAware comes at a critical period, with the Hubs designed to reach all communities across the nations by engaging at a local level in a way that central Government sometimes cannot. Young people are increasingly exposed to easily accessible gambling through the growth of online gaming and social media. GambleAware research published in 2020 showed that 94% of 11-17-year-olds in Great Britain had been exposed to gambling adverts in the last month, seeing six adverts on average[2]. This data directly led to recent caps and restrictions imposed on industry advertisers to further curb their appeal to children and youths.

The Scottish Hub delivered gambling education to almost 3,000 professionals and volunteers working with young people, as well as young people themselves, parents, and carers. GambleAware partnered with Scotland’s national youthwork organisation Fast Forward[3] to deliver the locally focused prevention programme. An independent evaluation of this project by IFF Research found that the Hub:

  • improved knowledge and awareness of youth gambling harms and gambling education among practitioners, and
  • reached over 15,800 young people resulting in increased awareness of the consequences of gambling and confidence in asking for support.

Building on this success, GambleAware has today announced the award of a £2.5m grant to expand the Hub Service to both England and Wales. Following a competitive tender process, the grant has been won by GamCare, in partnership with YGAM, ARA, Aquarius, Beacon, Breakeven and Neca to carry out the work in England, and by Adferiad Recovery, which will carry out the work in Wales.

Anna Hemmings, Chief Executive of GamCare, said:We are delighted to be receiving this grant to deliver gambling education hubs across England. We work in collaboration with a number of organisations who bring unparalleled experience of working with young people around these issues, including; Young Gamers and Gamblers Education Trust (YGAM), Addiction Recovery Agency (ARA), Aquarius, Beacon, Breakeven and Neca, to deliver Education Hubs across England. 

Both GamCare and our partners passionately believe that information on the risks associated with gambling and gaming should be a key part of young people’s education, gaining parity with other risky behaviours such as drugs and alcohol.   

 We are looking forward to building on the successes of our work with young people, their parents and professionals in a new programme aimed at increasing visibility of both local and national education and support, and to working with GambleAware and our partners towards our shared aspiration of reducing gambling-related harms for young people.” 

Leon Marsh, Director of Hospital & Residential Services at Adferiad Recovery said: “We look forward to working with GambleAware on this great initiative to help reduce gambling-related harm caused to young people and to provide comprehensive training, education and resources to key stakeholders to reduce the risks associated with gambling addiction. We were delighted to hear that we had been selected to be the providers of Wales’s Gambling Education Hub and are looking forward to replicating the success of the project currently being undertaken in Scotland. Our extensive knowledge and experience in young people services puts us in a good position to be able to effectively deliver this project in Wales, and we are excited to be able to offer young people this valuable service.”

GamCare, together with YGAM and other partners, brings over nine years’ experience delivering services for thousands of young people, including relevant skills, local knowledge, and stakeholder networks. Meanwhile, Adferiad Recovery is an industry leader in the fields of addiction, mental health, and young people’s services. Each organisation is best placed to carry out the expansion of the Hub Service in their own region. The new Hubs will also reflect differences in curriculums, languages, regions, need and demand, and political and other contexts, specific to each nation.

Zoë Osmond, CEO at GambleAware, said: “At a time when young people are increasingly exposed to gambling, the delivery of local focused programs for gambling education and prevention of harms has never been more important. We hope to see the positive short-term impacts from the Scottish Education Hub’s activities replicated in our newly commissioned English and Welsh Education Hubs, and we are excited to have awarded this grant to these two highly experienced organisations.

“As the lead commissioner working to prevent gambling harms, GambleAware is committed to working with local organisations and stakeholders to fund and establish tailored, best-practice prevention programmes. With young people in the UK now growing up being widely exposed to gambling marketing and advertising, these projects represent a meaningful step towards delivering a society where all children and young people are protected from the risks of gambling related harms.”

The Hubs across all nations will incorporate input from people with lived experience of gambling harms in the development of training content, service delivery, and any supporting tools or resources. GambleAware expects that equality, diversity and inclusion policy and procedures to be at the heart of the service design, provision, and day to day operations.



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Key findings from evaluation of Scottish Gambling Education Hub:

The review found that the Hub’s work:

  • Reached into all of Scotland’s 32 local authority areas
  • Reached over 15,800 young people through schools across 29 of 32 of Scotland’s LAs
  • Achieved approximately 5,000 downloads of the Gambling Education Toolkit
  • Provided training to almost 3,000 practitioners from various sectors across Scotland
  • Established a network of professionals (SGEN), with engagement from almost 200 professionals from across Scotland

Practitioners who engaged with the Hub felt better equipped to discuss gambling with young people and identify and support those experiencing harm from gambling. Key findings include:

It is worth noting that Covid-19 had an impact on some of the Hub’s resources and activities due to restrictions on face-to-face interactions. Despite this, the Hub delivered positive short-term results and GambleAware expect that these positive short-term results will give rise to longer-term behavioural change.

About IFF:

IFF Research is a full-service research agency who help their partners make better informed decisions. Established in 1965, IFF provides insight to the private, public and voluntary sector. Their experienced team provide tailor-made research solutions specialising in eight key sectors: Learning & Skills; Higher Education; Regulation; Business and Enterprise; Work, Welfare and Wellbeing; Financial Services; Energy and Environment; and Housing. IFF offers a full suite of social and market research services, including data collection, data analysis and reporting.

About GambleAware:

  • GambleAware is the leading charity (Charity No. England & Wales 1093910, Scotland SC049433) commissioning the transformation of treatment and prevention services, leading public health campaigns and keeping people safe from gambling harms.
  • Up to 2.9 million people in Great Britain are at risk of harm from gambling. Gambling can harm people and their families financially, psychologically and physically. GambleAware works in close collaboration with leading organisations and experts including the NHS, government, local authorities and gambling treatment providers, to ensure that people get the information, support and treatment they need.
  • Every year GambleAware funds access to free, confidential treatment for nearly 12,000 people and over 40,000 calls to the National Gambling Helpline.
  • GambleAware is a commissioner of independent evidence-informed prevention and treatment services in partnership with expert organisations and agencies across Great Britain, with over £56 million of funding under active management.
  • In partnership with gambling treatment providers, GambleAware has spent several years methodically building structures for commissioning a coherent system of brief intervention and treatment services, with clearly defined care pathways and established referral routes to and from the NHS – a National Gambling Treatment Service.
  • The National Gambling Treatment Service brings together a National Gambling Helpline and a network of locally-based providers across Great Britain that works with partner agencies and people with lived experience to design and deliver a system, which meets the needs of individuals. This system delivers a range of treatment services, including brief intervention, counselling (delivered either face-to-face or online), residential programmes and psychiatrist led care.
  • In April 2021 GambleAware published a new five-year strategy which defined the charity’s vision of a society where people are safe from gambling harms. This vision is based on a whole-system approach, which acknowledges the many other organisations, networks and individuals, including those who have lived experience of gambling harms, that already play a key role across the system, or have the potential to do so in the future. Alongside this, GambleAware outlined its four key strategic priorities and four commissioning objectives which will help guide the charity as it strives to achieve its vision.
  • GambleAware produces public health campaigns including ‘Bet Regret’ and its Women’s Gambling Harm Prevention campaign. The charity is responsible for the design and delivery of the campaign based on best practice in public health education. See: and