Safer Gambling Campaign Supporters 2020
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As part of our commitment to transparency, GambleAware is publishing the list of donations and pledges towards the Safer Gambling Campaign, titled ‘Bet Regret’.
The Campaign was developed and launched following a commitment by the industry and broadcasters for a new Safer Gambling Campaign to be funded by the broadcasters and the gambling industry but independently delivered by GambleAware to run for two years (2019/20 and 2020/21) with a budget of £5-7m per year. The aim is to raise public awareness of the risks associated with gambling.
In 2020 we asked the top 20 operators* to support the Campaign with a donation based on a percentage of their GB marketing spend. Total amount of money received by GambleAware for the second year of the Campaign (2020) totalled £3,944,559
These donations are in addition to ordinary RET voluntary contributions. The Campaign is overseen by a separate and independent Safer Gambling Board chaired by Professor Sian Griffiths, GambleAware Trustee, Chair of the Global Health Committee, Associate Non-Executive member of the Board of Public Health England (PHE) and Non-Executive Director for Public Health Wales.
On behalf of the Safer Gambling Board, GambleAware thanks all supporters for their much valued contribution.
*Safer Gambling Campaign is funded entirely from these operators and media inventory donations.
Company |
Donation made towards the Safer Gambling Campaign in 2020 |
Bet365 |
£580,898 |
Betsson |
£57,033 |
BetVictor |
£149,917 |
Betway |
£93,750 |
Camelot |
£246,063 |
Flutter Entertainment |
£683,847 |
Gamesys (incl JPJ Group) |
£312,509 |
Entain Plc |
£643,847 |
Kindred |
£98,927 |
LeoVegas |
£57,768 |
The Rank Group |
£45,000 |
The Stars Group (Sky Betting & Gaming) |
£565,000 |
William Hill |
£410,000 |
Total |
£3,944,559 |
Media Donations
The Safer Gambling Campaign included media donations from a number of media owners, specifically the broadcasters. Details of the monetary value of those donations are listed below:
Sky |
£629,479 |
ITV |
£247,350 |
YouTube |
£15,000 |
|
£180,329. |
|
£15,392 |
Total |
£1,087,550 |