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2015 Conference

2015 Conference

Harm minimisation in gambling: progress and prospects

GambleAware's third annual harm minimisation conference was held on Wednesday 9 December 2015 at The King's Fund, Cavendish Square, London. Read the programme here and the press announcement here.

The aim of the conference was to review and discuss recent advances made in Great Britain in the understanding of harm minimisation and gambling. The annual GambleAware harm minimisation conferences have been instrumental in shaping the direction of research and policy development, as well as informing industry practice in relation to promoting player protection and responsible gambling behaviour. This conference forms part of an on-going process of sharing and discussing current knowledge and practice in relation to harm minimisation in gambling in Great Britain.

A summary of the day can be downloaded here

Please click below to view the presentations from the 2015 Conference (pdf).

Gambling Commission

Sarah Harrison CEO

Responsible Gambling Messaging

Dr. Jon Kelly

Industry Code of Practice for Advertising

Clive Hawkswood, IGRG

Remote Gambling Research

David Trunkfield, PwC


Dr. Jonathan Parke, Sophro

Bingo Research

John Kennedy, Ipsos MORI

Player Event Data (B1)

Professor David Forrest

Social Media Analysis

Alex Krasodomski-Jones, Demos

Customer Behaviour Analytics

Association of British Bookmakers

Industry harm minimisation initiatives

John White, IGRG


Professor David Parsons

Responsible Gambling Strategy 2016-19

Sir Christopher Kelly

In addition, the Minister, Tracey Crouch MP's remarks are here and the Chief Executive of the Gambling Commission, Sarah Harrison's speech is available here.

Related topics
Also see
GambleAware Annual Conference 2022