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Publication library

Our research supports work to prevent and reduce gambling harms. We have a key role to play in supporting others to do research, and to grow research capability across the field. We publish our research so it can be accessed for free by anyone. Use the filters below to explore our publications.

We produce research on:

  • Understanding gambling harms
  • Gambling harm stigma
  • Impact on communities
  • Prevention programmes
  • Support and treatment services
  • Policy and regulation
Showing 10 of 59 results
Sherbert Research - The Appeal of Celebrity Ambassadors to Children & Young People Aged 11–17

This research examines how celebrity ambassadors used to promote gambling influence children and young people (aged 11–17).  

Young people and gambling-related influencer content: Understanding exposure to and impact of gambling-related influencer content on young people and identifying potential strategies for change

This synthesis report examines how CYP experience, interpret, and are affected by gambling-related influencer content in digital spaces.

Understanding trends between online gambling content, and gambling attitudes and behaviours among children and young people 

This report summarises the insights and findings from a survey into children and young people’s (CYP’s) engagement with gambling-related influencer content.

Testing Safer Gambling Video Advertising: A Randomised Controlled Trial

This project was a Randomised Controlled Trial (RCT) that tested the impact of different safer gambling advertising videos on gambling behaviours. The aim was to produce evidence to inform guidance on the design of effective safer gambling advertising videos and to establish which outcomes to use when measuring their impact.

The National Lottery: Why change is needed to reduce gambling harm

GambleAware’s policy report outlines why the National Lottery has a critical role in preventing and reducing gambling harm over the next decade. It outlines specific policy recommendations to reduce gambling harms and presents the evidence in support of them.

Learning digest: factors influencing multi-agency working to address gambling-related harms (GRH) in Great Britain

This learning digest explores factors that support or hinder multi-agency working, drawing insights from interviews with different stakeholders of the Regional Boards across England, Scotland, and Wales, established as part of GambleAware’s Mobilising Local Systems (MLS) funding programme.

Relative risk of gambling products within Great Britain – Findings from a rapid literature review and secondary analysis project

This report outlines findings from a literature review and a secondary analysis of four years of data from the treatment and support online survey. It looks specifically at the relative harm of different gambling products and provides recommendations to policymakers in Great Britain.

Gambling marketing in Great Britain: What needs to change and why?

GambleAware's report shows why stronger regulation for gambling marketing and advertising are needed in Great Britain. It focuses on protecting children and reducing harm from increased advertising exposure.

Executive summary: Improving safer gambling messaging on operator advertising

This report by YouGov, The Outsiders, the Behavioural Insights Team and the University of Bristol summarises the findings from a research project that explores and tests the potential improvements to safer gambling messaging that are used on gambling adverts.

Improving safer gambling messaging on operator adverts – Full report

GambleAware commissioned YouGov to explore improvements to safer gambling messaging on gambling operator advertising.

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