Prevention programmes
In response to growing demand for effective resources that promote early intervention, GambleAware provided a range of evidence-based National Prevention Programme (NPP) assets.
These assets were used at scale to help people identify whether they were at risk of gambling harm, signpost to appropriate treatment and support, and suggest ways to reduce the risk of future harm.
The assets created an effective ecosystem and a ‘front door’ to the wider gambling harms support system, including integral treatment services. Without these resources, millions of people who accessed and benefited from them would have been affected.
GambleAware recently published a summary of the National Prevention Programme assets, highlighting their critical role and effectiveness in supporting people experiencing gambling harm:
In addition to the National Prevention Programme assets, GambleAware commissioned several education and training programmes across Great Britain.
These programmes were delivered in partnership with trusted providers to reach advice-giving professionals across a range of sectors.
The commissioned work raised awareness of the impact of gambling harms, built professionals’ confidence to start conversations about gambling, and provided clear guidance on routes to support.
Research found that children exposed to gambling at a young age were four times more likely to experience problems with gambling later in life.
Find out more about projects aimed to help prevent people from developing gambling harms.
of those experiencing ‘problem gambling’ feel they cannot talk to loved ones about it.
With the gambling industry spending an approximated £1.5 billion each year on marketing, it’s important to leverage the messaging on gambling adverts to make the environment safer. This can be achieved by being clearer about the risks involved in gambling, and more clearly signposting to us as a source of advice, tools and support.
Research was commissioned in 2023 to explore improvements to safer gambling messaging on gambling adverts. The findings showed that industry’s ‘Take Time To Think’ strapline should be replaced with more impactful alternatives such as ‘Gambling comes at a cost’ and ‘Gambling can be addictive’.
The research also showed that the GambleAware logo on operator adverts are often lost in the visual of the advert, with limited awareness of what GambleAware does. Improvements to this were found by including a short message alongside the GambleAware logo (for example, Advice. Tools. Support) to convey the role of the organisation.
Lastly, both the logo and safer gambling message should also be included within a separate black/white band to draw the viewer’s eye and underline the separation of the GambleAware brand from the gambling operator.
It looks like you’re outside Great Britain.
Unfortunately this service is for England, Scotland and Wales residents only. You can find out more about international support here.