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A scoping investigation of eye-tracking in Electronic Gaming Machine play

Author: R. Rogers Published: March 2017

Summary

This report by researchers from Bangor University examines eye movements of gamblers playing electronic gambling machines (EGMs) in UK betting shops.

Topics covered

  • patterns of visual attention to different game elements
  • differences in eye movements based on player characteristics
  • implications for responsible gambling measures

Key findings

Players focused most on core game elements like the roulette wheel and slot reels. The findings demonstrate eye-tracking can provide insights into how players interact with EGMs and could inform the design of responsible gambling features. However, larger studies are needed to confirm the preliminary differences observed between player groups.
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