This report by GambleAware outlines the background research and insights that informed the April 2023 campaign to reduce stigma around gambling harms.
Topics covered
Key findings
Stigma prevents people from seeking help for gambling harms and is a harm itself.
The Stigma reduction campaign aims to change perceptions and normalise support-seeking by:
- amplifying voices of those with lived experience
- using empathetic language
- encouraging open conversations
Reducing stigma will take time and requires a joint effort from various stakeholders.
Unfortunately, this service is for UK residents only. You can find out more about international support here.