Skip content?
Support in Great Britain 24/7

Can behavioural insights be used to reduce risky play in online environments?

Author: Behavioural Insights Team Published: October 2018

Summary

This report by the Behavioural Insights Team, commissioned by GambleAware, explores how behavioural science can be applied to reduce risky gambling behaviours in online environments.

Topics covered

  • identification of risky gambling behaviours
  • existing responsible gambling tools and interventions
  • application of behavioural insights to online gambling
  • recommendations for reducing risky play

Key findings

Reducing friction in accessing responsible gambling tools significantly increased uptake. Data analysis revealed high-risk indicators like large, variable stakes and frequent deposits.

The online environment may encourage detachment from spending real money. Targeted interventions when players are not in a "hot state" of arousal show promise for promoting safer play.

Is this page useful?

Get free, confidential support in Great Britain whenever you need it.

However you’re feeling right now, we’re here to help.

Call or chat online to an adviser, and speak one-to-one for confidential advice, information and support.

These support services are available only to Great Britain residents.