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Exploring Online Patterns of Play

Author: D. Forrest & I. McHale Published: March 2021
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Summary

This interim report by NatCen and the University of Liverpool analyses online gambling patterns in Great Britain using a large dataset of customer accounts from major operators.

Topics covered

  • patterns of online sports betting and gaming activities
  • demographics and spending levels of online gamblers
  • use of safer gambling tools and operator interventions

Key findings

The report found a small proportion of accounts generated most of the gambling revenue. Gaming revenue also depended heavily on a small number of high-volume accounts. Use of safer gambling tools varied, with deposit limits being most common.

The data provides an unprecedented view of online gambling in Britain, though with some limitations.

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