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Measuring gambling related stigma – A secondary analysis

Author: Ipsos UK Published: September 2024

Summary

Ipsos conducted secondary analysis of the Gambling Perceived Stigma Scale (GPSS) and Gambling Experienced Stigma Scale (GESS) for GambleAware.

Topics covered

  • structural integrity and validity of GPSS and GESS scales
  • development of short-form versions of the scales
  • demographic predictors of perceived and experienced gambling stigma

Key findings

GESS measures a single dimension of experienced stigma and can be grouped into four meaningful levels. For GPSS, non-reductive language had minimal impact and Ostracism and Contempt subscales should be analysed separately. Demographics weakly predict perceived stigma.

Further research on comparing perceived vs experienced stigma is needed.

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