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Patterns of Play - Gambling behaviour: What can bank transaction data tell us? A feasibility study (Part 1: Analysis of Monzo customer data)

Author: The Behavioural Insights Team Published: July 2021
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Summary

This report by the Behavioural Insights Team, commissioned by GambleAware, examines gambling behaviour amongst Monzo customers using bank transaction data.

Topics covered

  • characteristics and gambling behaviours of different customer segments
  • relationship between gambling deposits and other spending categories
  • use of savings features and gambling blocks amongst gamblers

Key findings

Above-average gamblers spent considerably more on gambling per month and gambled more frequently than other groups. While gamblers were more likely to use savings features, they had lower savings balances overall.
The data shows promise for understanding gambling patterns, but has limitations like not capturing all accounts or cash transactions.

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