Impact of Gambling Marketing on Children & Vulnerable

Summary

This scoping review by Bournemouth University examines the impact of gambling marketing on children, young people and vulnerable adults in the UK. It uses multiple research methods to explore exposure, appeal and potential harms.

Topics covered

Key findings

Young people have high exposure to gambling ads, especially on TV and social media. Many ads use features that appeal to young people, like humour and celebrities.

While most claimed to ignore ads, exposure was linked to positive gambling attitudes and intentions.

The research suggests tighter ad restrictions and better education could help reduce potential harms.

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The effect of gambling marketing and advertising on children, young people and vulnerable adults

Summary

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The effect of gambling marketing and advertising on children, young people and vulnerable adults

The effect of gambling marketing and advertising on children, young people and vulnerable adults

The effect of gambling marketing and advertising on children, young people and vulnerable adults

Summary

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Get free, confidential support in Great Britain whenever you need it.

However you’re feeling right now, we’re here to help.