The Effect of Gambling Marketing and Advertising on Children, Young People and Vulnerable People: Qualitative Research Report

Summary

This report by ScotCen Social Research, commissioned by GambleAware, examines the impact of gambling marketing on children, young people and vulnerable groups in the UK through qualitative research with focus groups and interviews.

Topics covered

Key findings

Participants reported high awareness of gambling marketing, finding it difficult to avoid. Many felt it normalised gambling, especially for young people.

While some believed they were not personally influenced, many cited examples of marketing impacting others' gambling behaviour. There was strong support for increased restrictions on gambling advertising.

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The Effect of Gambling Marketing and Advertising on Children, Young People and Vulnerable People: Qualitative Research Report

Summary

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The Effect of Gambling Marketing and Advertising on Children, Young People and Vulnerable People: Qualitative Research Report

The Effect of Gambling Marketing and Advertising on Children, Young People and Vulnerable People: Qualitative Research Report