Skip content?

Bet Regret Synthesis Report

Author: Ipsos MORI Published: May 2021
Download PDF

Summary

This report by Ipsos, commissioned by GambleAware, evaluates the use of research in GambleAware's Bet Regret campaign. It examines how research informed campaign development and effectiveness across strategy, creative development, and measurement stages.

Topics covered

  • strategy development using audience insights
  • creative testing and refinement
  • campaign measurement and impact evaluation

Key findings

Research played a vital role in shaping the Bet Regret campaign. It helped target the right audience, refine messaging, and track effectiveness. The campaign successfully raised awareness of risky betting and the concept of "tapping out".
While behaviour change tracking was limited, the research approach allowed for agile adjustments as circumstances changed.

Related content

Publication library
Our research
Is this page useful?

However you’re feeling right now, we’re here to help.

The National Gambling Support Network helps people struggling with gambling, and people who are worried about someone else’s gambling.

Call or chat online to an advisor, and speak one-to-one for confidential advice, information and support.

Delivered by GamCare

24 hours a day • 7 days a week • UK only

Find support in your area Call 0808 8020 133