This synopsis summarises the key insights that informed GambleAware's 2023 burst of the, 'Let's open up about gambling' Stigma reduction campaign, which aimed to reduce stigma around gambling harms and encourage help-seeking behaviour.
Topics covered
insights that informed and developed the launch of GambleAware's 2023 burst of the Stigma reduction campaign
campaign overview and execution
evaluation approach and methodology
key results and impact measures
learnings and next steps
Key findings
The Stigma reduction campaign achieved high reach and recognition, especially amongst those experiencing gambling harms.
However, stigma remains high, showing more work is needed to shift deep-rooted attitudes. The process of reducing stigma will take years and requires a joint effort between the public, media, government, gambling companies, and other support organisations.
