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Operator-based Approaches to Harm Minimisation in Gambling

Author: A. Blaszczynski, A. Parke, J. Parke & J. Rigbye Published: December 2014
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Summary

This report by the Behavioural Insights Team, commissioned by GambleAware, examines how to improve operator-based approaches to minimising gambling-related harm in Great Britain.

Topics covered

  • facilitating player awareness and control
  • restricting access to gambling products
  • responsible gambling marketing practices

Key findings

The report found limited evidence on the effectiveness of many harm minimisation approaches. It recommends:
  • making deposit limit tools mandatory
  • improving self-exclusion programmes
  • balancing positive gambling advertising with responsible messaging
Overall, harm minimisation strategies need to be more specific and evidence-based.

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