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Tracked play on B1 gaming machines in British casinos

Author: D. Forrest & I. McHale Published: June 2016

Summary

This report the University of Liverpool and the University of Salford examines patterns of play on B1 gaming machines in British casinos, using loyalty card data from over 850,000 customers of Rank Group plc casinos.

Topics covered

  • typical and atypical patterns of machine play in casinos
  • between-session loss chasing behaviour
  • persistence of high-spending and long-duration gambling sessions

Key findings

Typical play on B1 machines involves modest spending and duration, but a small proportion of visits feature very high spending or long play times. Many players who had high-spending or long-duration visits did not persist with this behaviour over time.
The findings suggest automated systems to detect problematic play should monitor players regularly.
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