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Understanding of Return to Player messages: Findings from user testing

Author: D. Collins, S. Green, J. d'Ardenne, H. Wardle & S. Williams Published: October 2014
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Summary

This report by NatCen Social Research examines machine players' understanding of 'return to player' messages on gaming machines, commissioned by the Responsible Gambling Trust.

Topics covered

  • comprehension of return to player messages
  • perceived utility of these messages
  • alternative messaging options
  • implications for responsible gambling policy

Key findings

Current return to player messages are poorly understood by many players due to complex language and mathematical concepts.
Alternative messaging focused on odds or spending could be more effective, but needs careful testing to avoid unintended consequences. Improving clarity and accessibility of responsible gambling information remains an important policy goal.

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