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Safer Gambling Campaign Supporters 2020

Safer Gambling Campaign Supporters 2020

List of Safer Gambling Campaign supporters in 2020

As part of our commitment to transparency, GambleAware is publishing the list of donations and pledges towards the Safer Gambling Campaign, titled Bet Regret’

The Campaign was developed and launched following a commitment by the industry and broadcasters for a new Safer Gambling Campaign to be funded by the broadcasters and the gambling industry but independently delivered by GambleAware to run for two years (2019/20 and 2020/21) with a budget of £5-7m per year. The aim is to raise public awareness of the risks associated with gambling.

In 2020 we asked the top 20 operators* to support the Campaign with a donation based on a percentage of their GB marketing spend. Total amount of money received by GambleAware for the second year of the Campaign (2020) totalled £3,944,559

These donations are in addition to ordinary RET voluntary contributions. The Campaign is overseen by a separate and independent Safer Gambling Board chaired by Professor Sian Griffiths, GambleAware Trustee, Chair of the Global Health Committee, Associate Non-Executive member of the Board of Public Health England (PHE) and Non-Executive Director for Public Health Wales.

On behalf of the Safer Gambling Board, GambleAware thanks all supporters for their much valued contribution.

*Safer Gambling Campaign is funded entirely from these operators and media inventory donations.



Donation made towards the Safer Gambling Campaign in 2020











Flutter Entertainment


Gamesys (incl JPJ Group)


Entain Plc






The Rank Group


The Stars Group (Sky Betting & Gaming)


William Hill





Media Donations

The Safer Gambling Campaign included media donations from a number of media owners, specifically the broadcasters.  Details of the monetary value of those donations are listed below: 














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