These resources were developed to provide guidance and best practice on signposting to gambling harms support, reporting on gambling harms and reducing stigma of gambling harms.
In this document you will find evidence-based guidance for how to improve existing safer gambling messaging on gambling operator adverts. This is being provided to reduce gambling harm and to improve how support is signposted to those experiencing gambling harm.
This has been informed by extensive qualitative and quantitative research commissioned by GambleAware which was conducted by independent specialist communications agency The Outsiders and global survey experts YouGov. It was also supported by expert consultants from the Behavioural Insights Team and the University of Bristol.
This document is designed to be used by anyone involved in developing communications for gambling operators, as well as anyone with an interest in safer gambling messaging. This includes people who work in other capacities at an operator, people who work in the media, in advertising or at charity organisations seeking to raise awareness of the risks involved in gambling.
Download Safer Gambling Messaging And Signposting Guidelines
This 8-page booklet has been produced for anyone that wants to avoid stigmatising others with the language they use.
Download stigma language guide
This guide aims to reduce stigma by giving examples of language to avoid when talking about gambling harms, and alternatives that help reduce stigma.
Download Stigma Language Guide
These guidelines are designed to be supportive, advisory and are in no way intended to limit press freedom. Their objective is to reinforce industry code of practice and editorial policies, to support journalists and programme makers in producing the highest standards of coverage around gambling and gambling harms.
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Unfortunately this service is for England, Scotland and Wales residents only. You can find out more about international support here.