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Safer Gambling Messaging Project evaluation (phase II) - A Process Evaluation

Author: L. Crouch, E. Collerton & M. Bernard Published: March 2021
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Summary

This report from the Behavioural Insights Team, commissioned by GambleAware, evaluates the process of implementing the Safer Gambling Messaging Project, which involved gambling operators working with a research agency to develop and test safer gambling messaging interventions.

Topics covered

  • project initiation and setup
  • intervention co-creation and implementation
  • perceived impacts of interventions and project

Key findings

The project brought together diverse operators with varying capabilities. Some interventions showed promise in increasing safer gambling tool uptake and awareness, though impacts on behaviour were less clear.
Overall, the project was seen as a useful starting point for developing evidence-based safer gambling messaging approaches.

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