Key findings

Those who experience harms are more likely to reflect on their own gambling behaviour when presented with messaging which highlights the harms caused by gambling empathetically, such as:

- 'Gambling comes at a cost' 
- 'Gambling can grip anyone'

Putting GambleAware's logo in the top left corner of adverts helps more people see it. Adding a short message next to the logo, like "Advice. Tools. Support", makes it clearer to understand what help is available.