Key findings 

• CYP would like more education around gambling as well as greater regulatory protection. 86% want more education on gambling risks, whilst 78% agree that ‘nobody under the age of 18 should be exposed to gambling content.
• The majority (67%) think that celebrities should not be allowed to promote gambling, often because it potentially normalises gambling and increases appeal.
• Many believe the inclusion of celebrities in advertising can positively impact their perceptions of gambling regardless of whether they have ‘strong appeal’ or not, potentially therefore causing harm. Even disliked celebrities can influence perceptions if trusted or “cool”.
• The findings suggest that the current approach - focusing only on avoiding celebrities seen as having a ‘strong appeal’ to young people - is too limited to effectively prevent serious harm. They also indicate that more complaints to the ASA should be upheld.