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Stigma Programme Best Practice Scoping Review

Author: NatCen Published: September 2023
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Summary

This scoping review by NatCen Social Research for GambleAware examines best practices for reducing stigma related to gambling and other health issues through campaigns and programmes.

Topics covered

  • approaches for setting up and delivering anti-stigma interventions
  • methods for evaluating anti-stigma campaigns and programmes
  • recommendations for effective stigma reduction strategies

Key findings

Impactful anti-stigma interventions often combine multiple approaches like education, advocacy and personal stories.
Effective ways of reducing stigma include:
  • using positive, person-first language
  • avoiding blame is important
  • lived experience involvement throughout
  • evaluating impact
While progress has been made, more research is needed on reducing gambling stigma specifically.

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