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Publication library

Our research supports work to prevent and reduce gambling harms. We have a key role to play in supporting others to do research, and to grow research capability across the field. We publish our research so it can be accessed for free by anyone. Use the filters below to explore our publications.

We produce research on:

  • Understanding gambling harms
  • Gambling harm stigma
  • Impact on communities
  • Prevention programmes
  • Support and treatment services
  • Policy and regulation
Showing 20 of 171 results

Drivers of Gambling Marketing Restrictions – An International Comparison

This report outlines findings from a literature review and stakeholder interviews with leading gambling researchers. The study explores the social and political levers that led to increased regulation of gambling marketing in countries with comparable policy and cultural background, and considers the implications of this for GB.

This report outlines findings from a literature review and stakeholder interviews with leading gambling researchers. The study explores the social and political levers that led to increased regulation of gambling marketing in countries with comparable policy and cultural background, and considers the implications of this for GB.

Let's Open Up About Gambling: Stigma reduction campaign evaluation

This synopsis summarises the execution and evaluation of the second burst of the ‘Let’s Open Up About Gambling’ stigma reduction campaign launched by GambleAware on the 21 November 2023. 

This synopsis summarises the execution and evaluation of the second burst of the ‘Let’s Open Up About Gambling’ stigma reduction campaign launched by GambleAware on the 21 November 2023. 

Measuring gambling related stigma – A secondary analysis

Ipsos conducted secondary analysis of the Gambling Perceived Stigma Scale (GPSS) and Gambling Experienced Stigma Scale (GESS) for GambleAware.

Ipsos conducted secondary analysis of the Gambling Perceived Stigma Scale (GPSS) and Gambling Experienced Stigma Scale (GESS) for GambleAware.

Bet Regret: Summary of key learnings & insights from a four-year marketing strategy

This synthesis report draws together key findings from the various strands of research conducted throughout the ‘Bet Regret’ campaign. This includes qualitative research to test creative routes and assets, and quantitative research to monitor changes in attitudes and behaviours over time. The report focuses solely on the ‘Bet Regret’ campaign activity, building on an earlier report published in 2021. The report integrates the findings from the most recent World Cup campaign activity which ended in December 2022 but also draws together some learnings and considerations for others running campaigns to reduce gambling harm.

This synthesis report draws together key findings from the various strands of research conducted throughout the ‘Bet Regret’ campaign. This includes qualitative research to test creative routes and assets, and quantitative research to monitor changes in attitudes and behaviours over time. The report focuses solely on the ‘Bet Regret’ campaign activity, building on an earlier report published in 2021. The report integrates the findings from the most recent World Cup campaign activity which ended in December 2022 but also draws together some learnings and considerations for others running campaigns to reduce gambling harm.

Annual GB Treatment and Support Survey 2023

This annual report by YouGov and GambleAware explores the usage of, reported demand for, advice, support and treatment amongst those who gamble and those affected by another's gamblling in Great Britain, based on a survey of over 18,000 adults taken in November 2023.

This annual report by YouGov and GambleAware explores the usage of, reported demand for, advice, support and treatment amongst those who gamble and those affected by another's gamblling in Great Britain, based on a survey of over 18,000 adults taken in November 2023.

Testing Alternative Gambling Harm Measures

YouGov conducted secondary analysis of various gambling harm measurement tools for GambleAware, comparing them to the Problem Gambling Severity Index (PGSI).

YouGov conducted secondary analysis of various gambling harm measurement tools for GambleAware, comparing them to the Problem Gambling Severity Index (PGSI).

Gambling marketing in Great Britain: What needs to change and why?

GambleAware's report shows why stronger regulation for gambling marketing and advertising are needed in Great Britain. It focuses on protecting children and reducing harm from increased advertising exposure.

GambleAware's report shows why stronger regulation for gambling marketing and advertising are needed in Great Britain. It focuses on protecting children and reducing harm from increased advertising exposure.

Executive summary: Improving safer gambling messaging on operator advertising

This report by YouGov, The Outsiders, the Behavioural Insights Team and the University of Bristol summarises the findings from a research project that explores and tests the potential improvements to safer gambling messaging that are used on gambling adverts.

This report by YouGov, The Outsiders, the Behavioural Insights Team and the University of Bristol summarises the findings from a research project that explores and tests the potential improvements to safer gambling messaging that are used on gambling adverts.

Improving safer gambling messaging on operator adverts – Full report

GambleAware commissioned YouGov to explore improvements to safer gambling messaging on gambling operator advertising.

GambleAware commissioned YouGov to explore improvements to safer gambling messaging on gambling operator advertising.

Improving safer gambling messaging on operator adverts – Executive summary

This report summarises the findings from a research project to explore and test potential improvements to safer gambling messaging that are used on gambling adverts.

This report summarises the findings from a research project to explore and test potential improvements to safer gambling messaging that are used on gambling adverts.

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